ABOUT US
What we learned scaling a DTC, we refined helping dozens of companies grow. Now that methodology is a product anyone can use.
OUR MISSION
Built by operators. Shaped by experience.
Factory started as a methodology inside a DTC brand we built from scratch. Post-pandemic, CAC exploded and technique became survival, so we figured out what actually drives growth. Not channels. The system. That's where flywheels were born.
We scaled the company to an exit, acquired by one of the largest beauty companies in Latin America. After that, we turned the methodology into a consultancy, helping brands across DTC, SaaS, and real estate decode their growth. Now, powered by AI, we've become a product, delivering in days what used to take weeks.
Year founded
Total funding
Team members
Companies
METHODOLOGY
How we see growth
Channels are tactics. Combinations are strategy. We optimize combinations.
Growth Loops
Not channels. Combinations of channels and efforts that compound results over time.
Flywheel Thinking
A self-reinforcing system that drives sustainable growth by attracting, engaging, and retaining users
System over Silos
Marketing isn't a funnel. It's an ecosystem where brand, tech, traffic, and revenue connect.
Intelligence to Action
Data without direction is noise. We turn competitor insights into clear next steps.
THE P.O.V
27 ways to grow.
Most brands use 3.
Over 10 years analyzing thousands of brands, we narrowed down growth to 27 distinct patterns. Referral, freemium, content marketing, paid acquisition, community, affiliates, the list goes on.
But here's what we found: the tipping point isn't which tactics you use. It's how you combine them. The brands that win aren't doing more. They're doing fewer things that reinforce each other.
These combinations are what we call Growth Loops. And they're at the core of everything we build.
OUR IMPACT
Sales Effectiveness.
Real Outcomes
Growth Loops
Not channels. Combinations of channels and efforts that compound results over time.
Flywheel Thinking
A self-reinforcing system that drives sustainable growth by attracting, engaging, and retaining users
System over Silos
Marketing isn't a funnel. It's an ecosystem where brand, tech, traffic, and revenue connect.
Intelligence to Action
Data without direction is noise. We turn competitor insights into clear next steps.
Note from the founder
When we started Factory, I didn't want to build another agency. I'd seen too many companies drown in dashboards and reports that didn't change anything.
What I wanted was simple: give growth teams the same clarity we had when we were operating. Show them how competitors actually grow — not vanity metrics, but the system behind the numbers.
That's what Factory does. We decode flywheels, map growth loops, and turn intelligence into action. Whether you're scaling a DTC brand or building enterprise software, the question is the same: what's really driving growth?
We help you answer it.
Dimitri Ribero & Bruno Nastari
Founder
