About Similar Web

Similar Web is the data source for understanding where your competitors' traffic comes from and where it goes — giving you a complete view of their acquisition system.

How this integration works

• Traffic Sources: See the full breakdown of channels driving visits — organic, paid, social, referral, and direct.

• Top Pages: Identify which landing pages and content capture the most traffic.

• Campaign Tracking: Map traffic spikes to specific campaigns and initiatives.

• Destination Flow: Understand where users go after landing — from entry point to conversion pages.

• Trend Analysis: Track traffic evolution over time to spot growth patterns and seasonal shifts.How this integration works